In order to make it easier for you to understand your customers' behavior, we have grouped your customers based on the number of bookings they made and the last time they booked.

You will find those segments in our new reporting, which we call Fitolytics. Those groups are called customer segments. Here is how the segments work:

🏅 Champions

This customer had more than 10 bookings in total and was active in the last 30 days.


😊 Regular

This customer has more than 1 booking in total and was active in the last 30 days.

🆕 New Customer
This customer just had his first booking in the last 30 days, but not enough to become a 😊 Regular.

😴 Fading Regular

She was a Regular but has not been active in the last 30 days. Think about reconnecting with her.

🥶 Fading Champion
She was a Champion but has not been active in the last 30 days. Think about reconnecting with her.

⚡️ One-off

This customer just had one booking and this was more than 30 days ago.

🍂 Churned
This customer had no bookings in the last 180 days

👤 No bookings
This customer never had bookings, she is probably in your software because you added her manually or she signed up to your studio without booking a class.

Segment

Total Bookings

Bookings in the last 30 days

Bookings in the last 180 days

🏅 Champion

>10

Yes

Yes

😊 Regular

1-10

Yes

Yes

🆕 New Customer

1

Yes

Yes

😴 Fading Regular

1-10

No

Yes

🥶 Fading Champion

>10

No

Yes

⚡️ One-off

1

No

Maybe

🍂 Churned

>1

No

No

👤 No bookings

0

No

No

Do you have feedback about our customer segments? We are happy to hear all about it!

Feel free to reach out to us on our chat or write us an e-mail at [email protected]

Did this answer your question?