In this Article you can find the explanations for all Dashboards.

Homepage

Total Bookings

The total number of bookings you have received for your studio through the Urban Sports Club app or FitogramPro Booking Tool. This number is one of the most important health indicators for your studio. Make sure you keep it growing or stable. Remember: bookings are not equal to attendance!

Share of booking origins

This chart shows you the percentage amount of bookings coming from various origins, for example, Urban Sports Club App or website, the Fitogram Booking tool, or FitogramPro. This metric will help you understand where your bookings come from and which booking platform is preferred by your customers.

Top 5 Events

See the long-term performance of your top 5 courses based on the total bookings. This way you will understand which class is the most successful and which one is not doing so well. Tip: What is so special about your best class? Trainer? A bigger room? Pace? Great music? Sometimes the smallest things make the biggest difference.

Total customers

This is the total number of customers. It includes both old and new customers. Tip: This is a great way to control if your studio is growing. You want that number to be higher? Visit our blog to read more about winning new customers online. (link here)

Customer by gender

This graph shows you a percentage share of each gender among your customers (if provided in FitogramPro). Demographics are very helpful in better understanding of your customers. These insights may help you adjust the offering.

Top 5 Products

This table shows which products your customers are using to book the most. By understanding which product is popular, you can adjust your prices or promote less popular products and offers. Tip: Try to understand why your top product is so successful - Price? Accessibility? Flexible contract? This way you will understand your customers and their needs better.

Popular days of the week by the number of bookings

This is the total number of bookings from providers in your sport vertical from the last four weeks split in every day of the week. Tip: Try to understand the behavior of the customer and use the days when most of the bookings happen to promote your classes.

Bookings

Total Bookings

The total number of bookings you have received for your studio through the Urban Sports Club app or FitogramPro Booking Tool. Remember: bookings are not equal to attendance!

Total Bookings by location

This chart shows your total number of bookings split into different locations. Tip: What makes your most booked location so great? Think about the details and try to implement them in your other locations.

Total Bookings by booking origin

This chart shows you the percentage amount of bookings coming from various origins, for example, Urban Sports Club App or website, the Fitogram Booking tool, or FitogramPro. This metric will help you understand where your bookings come from.

Bookings from Fitogram Booking tool

The total number of bookings you have received via the Fitogram Booking tool from your customers. Tip: Make sure to implement your booking tool on your page and/or social media accounts to get more bookings! Visit our help center for more information.

Bookings from FitogramPro

The total number of bookings you have received via FitogramPro. Those are the bookings you made manually in the system.

Bookings from Urban Sports Club

The total number of bookings you have received via the Urban Sports Club App or website. This metric will help you understand how successful your partnership with Urban Sports Club is and estimate your next pay-out.

Total bookings by day of the week

This is the total number of bookings split up to every day in the week. Tip: Are there any major differences between some days? Try to understand what is good or maybe not so good about these days. Trainer? Start time? Room? You can also think about offering an extra class on the day with the most bookings.

Canceled Bookings

The number of how many bookings got canceled in the past. The cancellation could be done by you or by the customer in the booking tool. Tip: If you are seeing a higher number of canceled bookings, take a closer look and understand the reasons.

Waitlisted bookings

The number of bookings that were on your waiting list.

Bookings overview by booking origin

The number of bookings by booking origin split up to single days. Your bookings can come from the Urban Sports Club App or website, the Fitogram Booking tool, or FitogramPro.

Bookings overview by live stream status

This graph shows you the number of bookings you received for your online courses. If you wish to keep online classes in your schedule, make sure this number is growing or remains stable. Tip: If you see a significant decrease in bookings, talk to your customers to understand why they stopped booking.

Attendance overview

Here you can see the attendance of your customers each day. This shows you how many customers who have booked actually showed up to your course. Tip: To get reliable data, always mark your customers as present in FitogramPro.

Canceled booking overview

Here you can see how many bookings got canceled for every single day. Tip: Are you seeing high cancellations on a specific day? Try to think why - is it the course structure or maybe the starting time?

Waitlisted bookings overview

See how many people are on your waiting list. Tip: If your waiting list is too big it means two things: 1) your courses are popular! 2) you need a solution. Think about moving the class into a bigger room or maybe offering additional courses.

When do your customers book?

This graph shows when your customers tend to book classes. Tip: It may be a good idea to send a newsletter/email to your old customers at the time of the highest bookings - you will increase the chance of them booking a class again!

Attendance overview by top courses

This shows you the attendance rate of your top courses. The Attendance rate reflects the health of your business better than just bookings - it shows how many people actually came, not only booked a class. Tip: If your attendance rate is low, think about your cancellation policy to reduce no-shows.

Events

Your top 20 events by number of bookings

This table shows you your top 20 courses based on the booking count. This way you will see which of your courses are the most successful and attracts most customers. Tip: Think what is so special about your best course and try to apply it to the less successful ones.

Top 10 Single events by the number of bookings

This table shows you your top 10 single events based on your booking count. This way you will see which of your events are most successful. Tip: What is so special about your best event?

Most revisited 20 events

This table shows the average number of times your customers tend to revisit your 20 most revisited events. Customers that come back are more likely to recommend your studio to a friend, so this is a great business health indicator. Tip: Think what is so special about the most revisited course and try to apply it to your new courses or those that are revisited less often.

Booking trend for top 5 events

See the long-term performance of your top 5 events based on your bookings. This way you will understand which class is the most successful and which one is not doing so well. Tip: What is so special about your best class? Trainer? A bigger room? Pace? Great music? Sometimes the smallest things make the biggest difference.

Customers

Total customers

This is the total number of customers. Make sure you keep this number steadily growing.

Customers by gender

Shows a percentual gender distribution among your customers. These insights may help you adjust the offering. Tip: If you see ‘Unknown’ gender, make sure to mark the gender of your customers in FitogramPro.

Total visits by weekday

This graph shows you the total number of customers on each day of the week. Tip: See which day is preferred by your customers and dig deeper - what courses happen on that day? What time? What makes this day special?

Total customers by the hour of the day

This graph shows you the total number of customers visiting your studio / online classes by the hour of the day. Tip: This way you can see which time of the day is most convenient for your customers.

Total customers trend

This graph shows you the total number of customers visiting your studio / online classes daily in the last 30 days. Additionally, you can see the average daily number of customers. Tip: For a healthy, growing studio it is important to try to keep this trend stable or growing. Also: remember about bank holidays while seeing a significant drop in the visits.

Your top & bottom 50 customers by their number of bookings

Here you can see which of your customers booked most and least in a specified time-frame (look at your filters). Tip: It is important to know your customers well and treat them individually. In this table, we have included their email addresses so you can contact them and either send a thank note for being an active customer or offer a discount to encourage them to book more. The stage is yours!

How long have your customers been with you?

This shows when your customers of this month had their first booking ever at your studio. This way you can see how well you retain your customers. Returning customers are good customers so keep the number as high as possible. Tip: Happy and returning customers are most likely to tell their friends about you so it is important to create a sustainable customer base.

Your top 50 customers by their all-time bookings

Here you can see which of your customers are booking most and least often based on their all-time bookings. On the right, you can control how much time passed since they have last booked a class. In that case, the less - the better! Tip: If one of your top customers hasn’t booked in more than 2 weeks, maybe its time to send them an email?

Your top 50 customers by their all-time bookings who recently booked

Here you can see your top 50 customers that have recently booked with you. Tip: These are your champions! Take care of them! Birthday note, special offer, or a simple welcome at the door will make a difference.

Your top 50 customers by their all-time bookings who haven't booked for over 30 days

Here you will see your top customers, who haven’t booked in a long time. Once great, they can become great again! Think about a special offer for a long-time-no-see. Tip: Based on that data you can also clean up your customer data. Maybe some of these customers moved out? Maybe some of them changed the studio? Contact them and see what you can do better next time.

Products

to be added soon

Booking Tool Insights

to be added soon

Peer Performance

This dashboard is not showing data from your studio. Here, we are looking at other studios from the same vertical in your country to see trends in bookings and help you make data-driven decisions about your business.

The most popular streaming platform

This chart shows you which streaming platforms are used the most from FitogramPro providers.

Popular times on weekdays

Compared with other studios in your category, these are the best times for classes on weekdays (based on the number of bookings). Tip: When you are thinking about offering a new class, this graph may help you decide which time will bring you the most bookings.

Popular days of the week

Compared with other studios in your category, these are the best days for classes on weekdays (based on the number of aggregated bookings) Tip: When you are thinking about offering a new class, this graph can help you decide on the best day of the week to do so.

Popular hours on weekends

Compared with other studios in your category, these are the best times for your courses on the weekends (based on the number of bookings). Tip: If you want to offer a new class on the weekend, refer to this graph to see when is the best time to do so.

Did this answer your question?